The Rolex GMT-Master II "Pepsi" – specifically the reference 126710BLRO – has cemented its place in horological history as one of the most coveted and sought-after watches ever produced. Its vibrant two-tone ceramic bezel, affectionately nicknamed the "Pepsi" for its red and blue color scheme, evokes a sense of adventure and timeless elegance. This article will explore the allure of the Rolex Pepsi, examining its history, features, current market value, and the reasons behind its enduring popularity, addressing topics such as Rolex Pepsi discontinued models, Rolex Pepsi price charts, and current market availability in the UK and beyond.
A Legacy of Exploration and Style:
The story of the Rolex Pepsi begins with the original GMT-Master, a watch designed in collaboration with Pan Am in the 1950s. Pilots needed a watch capable of tracking multiple time zones simultaneously, and the GMT-Master, with its rotating 24-hour bezel, was the perfect solution. The iconic red and blue bezel, representing day and night, quickly became synonymous with the brand's adventurous spirit. Over the decades, the GMT-Master evolved, with various iterations and bezel materials, but the "Pepsi" bezel remained a highly sought-after configuration.
The 126710BLRO represents the latest generation of the stainless steel Pepsi GMT-Master II. Its feature set pays homage to the original design while incorporating modern advancements in materials and technology. The watch features a robust 40mm Oyster case, crafted from highly corrosion-resistant 904L stainless steel. The iconic bidirectional rotatable bezel, now crafted from a single piece of high-tech ceramic, boasts incredibly vibrant and durable red and blue Cerachrom inserts. This ceramic bezel is scratch-resistant and virtually impervious to the fading effects of UV light, ensuring the watch's striking appearance remains intact for years to come.
Under the sapphire crystal lies a meticulously crafted dial, typically black or rarely, a limited edition variation. The dial features easily legible hour markers and hands, coated with Chromalight luminescence for optimal visibility in low-light conditions. At the heart of the watch beats the Calibre 3285, an in-house movement developed and manufactured entirely by Rolex. This self-winding mechanical movement offers exceptional precision, reliability, and power reserve – a testament to Rolex's unwavering commitment to quality. The Calibre 3285 incorporates a Parachrom hairspring, resistant to shocks and temperature variations, further enhancing its robustness and accuracy.
Rolex Pepsi Discontinued:
While the current 126710BLRO is readily available (though often with significant waiting lists), understanding the history of discontinued Pepsi models provides context to its current desirability. Several previous generations of the GMT-Master II with Pepsi bezels have been discontinued, making them highly sought-after collector's items. These discontinued models often command premium prices on the secondary market, reflecting their rarity and historical significance. Collectors actively seek out these earlier versions, particularly those with specific features or minor variations in dial or bezel design. The discontinuation of a specific model often increases its value over time, driven by both scarcity and the appreciation of its place in Rolex's history.
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